The “Œnotour de Hérault”, discovery of the oldest vineyard in France and best practices for successful wine tourism
During this workshop / conference, Hérault Tourisme, the Departmental Tourist Development agency of Hérault will present L’ŒNOTOUR DE L’HERAULT, its concept intended to highlight and develop wine tourism in Hérault as well as best practices to succeed in wine tourism. The “œnotour de l’Hérault”, is made up of 6 destinations / experiences, 5 of which are labeled Vineyards and Discoveries, 70 wine cellars and 24 circuits per day.
Hosted by: M. Jean-François Pouget, Deputy Managing Director and Marketing Communication Director of L’HERAULT TOURISME.
Hérault Tourisme acts within the framework of the departmental scheme of tourism and leisure and relies on 2 values: expertise and proximity.
Hérault Tourisme, organized in a development agency, offers expertise and proximity, around an economic and competitive watch strategy, a development strategy and a marketing strategy structured around the portal.