Montpellier, capital of Mediterranean wines. The producers of Occitanie Pyrénées-Mediterranean, France’s leading wine region, deserve a dedicated professional event rooted in the region. Buyers are used to coming to meet them, they are looking for proximity, authenticity and shared experiences. The stakes are there. VINOMED was born in this spirit: The Wine Export and Wine Tourism show for the Mediterranean. A trade show, on a human scale, decentralized and incorporating pre-scheduled appointments. A trade show that is part of the development of an export business strategy and an offer of wine tourism that wants to be closer to the consumer. This year a delegation of importers from the Asia-Pacific will be invited, adding value to and the exhibitors wine tourism offer will be valued. Meetings will be held Monday, April 27 and Tuesday, April 28, 2020 at the Montpellier Exhibition Park!
A LOOK AT…
CLIMATE CHANGE THREATENS ROSE WINES
Lightness, finesse, freshness… These advantages of rosé wines are threatened by climate change. To make them last, winemakers test more resistant grape varieties and change their practices.
ŒNOTOURISM, A JOURNEY AT THE HEART OF THE VINEYARDS
In France, wine regions are major tourist destinations that offer a wide variety of products. A third of tourists cite wine and gastronomy as the reasons for choosing a stay. A look at roussillon…
The Best Sommelier of the World in 2007, godfather of Vinomed
Andréas LARSSON: « The Mediterranean is the cradle of wine. Despite its rich history, the region has never been more exciting than today. A new generation of growers are creating outstanding wines from historical vineyards…”
300,000 hectares in AOC, IGP and table wines, Languedoc is the largest French wine region.
5M of foreign tourists visit wine/spirits companies in France for a turnover of more than 5 billion euros
In 2020, the Asia-Pacific region posted a forecast increase in consumption of 12.7%
SMARTBOTTLE, AN INNOVATIVE PARTNER
SMARTBOTTLE is an innovative service for wine producers to enable them to enhance their products and their know-how on all digital media. For the first edition of Vinomed, a personalized video of the field and augmented reality products is offered to exhibitors at the show for a period of 1 month*.
(*value 1500 €, subject to conditions, limited number of videos).
SMARTBOTTLE is a WineTech startup.
She has developed an augmented reality application dedicated to professionals in the world of wines and spirits.
Without modifying the existing labels, the bottle is transformed into media allowing the publication of digital content of its choice (videos, photos, tasting comments, awards).